We Are Live has been TEDxAmsterdam’s founding partner since 2008. Every year we create a fully strategic content plan to feed the information and entertainment need of the online audience. Because of the close collaboration between We Are Live and TEDxAmsterdam the live streams and context content are brought to a next level. The lighting, stage set-up, camera set-up and programming are all set-up in collaboration to optimize the live stream. Our goal: Reaching a large international audience and having TEDxAmsterdam talks being selected by Ted.com. And we’ve achieved that goal almost every year.
Knowing full well that content is the most important ingredient for a live stream, We Are Live advised TEDxAmsterdam on how the choices made in the event’s setup would affect the live stream and what context content would meet the online audience’s needs. This resulted in more than just a live stream, it became a creative integrated video production. Including interview videos with speakers, guests and sponsors feeding the audience’s curiosity, the event as a whole was brought to the audience, making them part of TEDxAmsterdam. And, to maximize the effectivity everything was shot, edited and uploaded during or within hours after the event, including an aftermovie.
“We are constantly amazed by what happens at TEDx. Not at the least by your very own TEDxAmsterdam. Which has often taken our breath away with how you’ve innovated. It’s in the attention to detail of the whole event, the lighting, I’ve seen different camera techniques on TEDxAmsterdam than we’ve ever used, that are very cool, frankly. I’ve seen the video intro’s that you’ve done. You’ve persuaded people to put a huge amount of afford in it and creativity. That’s just so many little touches like that. That is really deeply impressive.”
– Chris Anderson, Curator TED
